
Five years from now, the conversation around vacation ownership will look completely different than it does today. The future of vacation real estate is being rewritten right now, and if you're considering a timeshare purchase in 2026, you need to understand both the industry transformation happening beneath the surface and the enduring structural issues that no amount of innovation can fix.
Let me be direct about something the timeshare industry doesn't want you to fully grasp: we're watching a $35.7 billion sector undergo its most significant evolution since vacation ownership emerged in the 1960s. According to ARDA's 2025 State of the Industry Report, this isn't your parents' timeshare market anymore. The data tells a compelling story of technological integration, demographic shifts, and business model innovation. But underneath that glossy exterior lies a financial structure that continues to trap consumers in agreements they struggle to escape.
Here's what you need to understand: the timeshare industry recorded $10.5 billion in sales volume during 2024, with rental revenues adding another $3.2 billion to total industry revenues. These aren't small numbers. Nearly 10 million American families currently own some form of vacation ownership across 1,582 U.S. resorts. The average transaction price hit $24,170 in 2024, up from $22,900 just a few years ago. Resort Trades data shows the industry maintains an 80% occupancy rate compared to traditional hotels languishing at 63%.
This is going to sound crazy, but the timeshare industry is simultaneously thriving financially while creating wealth destruction for individual buyers. That's the paradox we need to unpack.
The vacation ownership market has changed a lot in the last five years. The study that Ernst & Young did for ARDA found that 511 of the 573 properties they looked at are now part of networks that run 10 or more resorts. Companies are merging more often now, which changes how competition works. Big companies like Disney Vacation Club, Marriott Vacations Worldwide, Hilton Grand Vacations, and Wyndham Destinations have an advantage that smaller companies can't match.
What does this mean for real life? When networks are put together, vendors are more likely to give you better prices. They can also share marketing tools and offer owners better services. They are making advanced technology platforms that let points-based systems work in a lot of different places. Sports Illustrated Resorts from Travel + Leisure Co. is a new type of vacation ownership product for younger people who would rather have experiences than make long-term commitments to a certain place.
Since 2020, the number of timeshare resorts and units in the U.S. has dropped by about 5%. But don't mix this up with being weak. This is a smart way to get rid of old stock that people don't want anymore. Resorts that have old designs, bad locations, or haven't been kept up are being taken off the market one by one. Developers are putting money into new buildings, new branding, and ideas for cities or mixed-use areas that fit with how people like to travel these days.
Behind the scenes, the industry is spending a lot of money to find new ways to make money that change how timeshares work. Resorts are now run like cruise ships. Guests pay a lot more than just the basic maintenance fees for things like restaurants, bars, activities, and premium services. This diversification makes operators' finances more stable, but it could also make it more expensive for customers to own the equipment.
Technology is coming together faster than ever. Mobile apps can do a lot of things, like check you in online, help you plan your day, and let owners trade with each other. Blockchain technology pilots are figuring out how to confirm partial ownership and how to make deals in the secondary market. Virtual reality previews let people who might want to buy a house see it from a distance before they agree to sales presentations.
The age and background of people who own timeshares is changing over time. The ARDA data shows that Millennials and Gen Z are more interested in vacation and travel options that are flexible and let them try new things. Younger people who own timeshares use them in ways that are different from how people who own fixed-week timeshares do. They like systems that give them points because they can quickly get to new places.
Now, let's move on to something else: the financial details that timeshare salespeople won't talk about that make vacation ownership a bad deal for most buyers.
The average price of a timeshare deal is $24,170, and that's just the beginning. People who buy timeshare fractional ownership usually use high-interest personal loans or credit cards to pay for them because traditional mortgages don't work for this type of property. Interest rates on loans for timeshares are often between 15% and 18% a year. A $24,000 purchase with a seven-year loan at 17% interest would cost about $42,000 in total payments, for example.
Annual maintenance fees are a financial obligation that lasts long after the purchase. These costs cover things like property taxes, the costs of running the management company, maintaining the property, running the resort, keeping the amenities in good shape, and setting aside money for big repairs. Wesley Financial Group's research shows that maintenance fees go up by an average of 4% to 8% each year, which is always faster than the general rate of inflation.
Think about the 30-year financial path: A person who buys a $24,000 timeshare with current annual maintenance fees of $1,200 will have to pay more than $90,000 over the life of the timeshare, which includes rising maintenance fees and financing charges. For $90,000, you can go to the same place for about a week every year for thirty years. That's about $3,000 for each week of vacation during the time you own it.
Think of other things you can do on your vacation. The National Association of REALTORS® says that mid-range hotels charge between $200 and $300 per night on average. A week-long vacation costs between $1,400 and $2,100 if you stay in a regular hotel. You can go wherever you want, whenever you want, and stay as long as you want without having to worry about long-term commitments or rising costs. The story of depreciation gets worse. Timeshares lose a lot of value over time, but real estate usually goes up in value. Timeshares often sell for 10% to 20% of their original purchase price on resale sites on the secondary market. Many people can't find buyers at any price. This leads to negative equity, which keeps owners in contracts they can't afford to break.
It's hard to sell things again because the market is too full and the value propositions aren't strong enough. On secondary markets, buyers can find timeshare interests that are similar to those sold by the original developer for a small fraction of the price. This means they don't have to pay the full price at the store. It's hard to sell because not enough people want to buy in certain places and on certain weeks.
The financial trap gets worse because there aren't many ways to get out of it. A lot of timeshare contracts have "perpetuity" clauses that say that when the owner dies, their heirs will take over the responsibilities of ownership. If timeshare owners find out they can't use, sell, or transfer their timeshare, they don't have many options. They can keep paying maintenance fees forever, try to give it to a charity that doesn't usually take timeshares, hire a timeshare exit company that charges between $3,000 and $10,000 but doesn't guarantee success, or stop paying maintenance fees and risk hurting their credit and facing legal action.
The FTC has a lot to say about timeshare resale and relief scams that take advantage of owners who are in a bad situation. Some fake businesses promise quick sales or guaranteed exits for upfront fees, but then they don't show up to do the work. There are legal ways to get out of a timeshare, but they need a lot of careful review and often cost more than the timeshare's remaining equity.
If you know how vacation ownership works, you can decide if it fits with your travel plans and money goals. There are three main types of timeshare structures today, and each has its own benefits and drawbacks.
With fixed-week timeshares, owners get to stay at the same property for the same week every year. This model is great for people who go on vacation at the same time every year and like to go to the same places. You can't change the time or place of the trip, it's hard to adjust to changes in your life, and it might be hard to book your favorite weeks during ownership transfer.
Floating-week systems let you book any week that is open during certain times of the year, such as high season, shoulder season, or low season, and the prices will be the same. Owners book on a first-come, first-served basis, and they have to compete with other owners to get the best dates. You need to plan ahead for this model, and it might not be available during busy times. It is more flexible than fixed weeks.
Points-based ownership shows that the industry is moving toward more variety and flexibility. Owners buy points every year that they can use to stay at network properties of different sizes, locations, and times of year. In the off-season, a studio might cost 30,000 points, but in the peak season, a three-bedroom might cost 120,000 points. This system lets owners customize their vacations, visit multiple properties each year, and change how they use them as their needs change. Points systems are more complicated because point values can change, there are rules about when points expire, you can borrow against future years' allocations, and trading between properties of different quality levels might not be fair. The benefit of being flexible is that you have to do more planning and there is a chance that points will lose value if networks change their pricing algorithms. There are also deeded and right-to-use ownership structures that make things even harder to understand. When someone has deeded ownership, they have a stake in the real estate, which means they own it. You can sell, give away, or leave these interests to your children. Deeded timeshares should give you more ownership rights and a chance to make money in the long run, but the market often doesn't live up to these hopes.
People can use property for a set amount of time, usually between 20 and 99 years, with right-to-use agreements. However, they do not own the property. The buyer gets nothing after the term ends, and the developer gets back the rights to use the product. These deals are cheaper at first, but they don't build equity, so the value will be zero when the term ends.
RCI and Interval International are two companies that let owners trade their vacation time at different properties in exchange networks. This makes it much easier to find a place to stay, but exchanges come with extra costs, complicated calculations of trading power based on how desirable a property is, and limits on when you can use it during busy times.
Let me walk you through the comprehensive cost analysis that reveals timeshare's actual financial impact. Most buyers evaluate only the purchase price without fully accounting for cumulative lifetime expenses.
Start with the $24,170 average purchase price from ARDA data. Add typical closing costs, deed recording fees, and first-year maintenance fees totaling approximately $2,500. Initial investment reaches $26,670 before any financing charges.
Financing $24,170 at 17% interest over seven years requires monthly payments of approximately $498, totaling $41,900 in payments over the loan term. Combined with the $2,500 in initial fees, the first seven years cost $44,400.
Annual maintenance fees currently averaging $1,200 according to industry data will escalate throughout ownership. Assuming conservative 5% annual increases, the 30-year cumulative maintenance fee burden exceeds $80,000. Add the $44,400 in initial costs and the lifetime expenditure tops $124,000 for the privilege of vacationing one week annually for three decades.
Factor in exchange fees when using trade networks, special assessment charges for major repairs or renovations, potentially higher property taxes passed through to owners, and opportunity cost of capital invested at market rates. The all-in 30-year cost easily exceeds $140,000 to $150,000.
What alternative strategies does that money support? Investing $44,400 in a diversified portfolio earning 7% annually compounds to approximately $338,000 over 30 years. Draw $4,000 annually from this investment to fund premium vacations and the portfolio still grows to $180,000 after 30 years. This approach provides flexibility to vacation anywhere, adjust duration and frequency based on life circumstances, upgrade or downgrade accommodations as budgets shift, and retain substantial investment value.
Real estate ownership presents another alternative. That same $44,400 covers down payments on actual vacation properties in select markets. A $200,000 condominium with 20% down costs $40,000 initially plus approximately $1,500 monthly for mortgage, insurance, taxes, and maintenance. Rental income when not personally using the property offsets carrying costs. After 30 years, the mortgage is paid and owners possess a valuable asset that appreciated over time rather than a depreciated timeshare with minimal resale value.
The future of real estate investment is shifting toward fractional ownership models that provide the vacation home benefits without timeshare's structural problems. Platforms like Pacaso enable multiple buyers to co-own luxury properties through properly structured LLC arrangements that preserve equity and resale potential. Unlike traditional timeshares, these fractional ownership models involve actual real estate appreciation, professional property management with transparent fee structures, and secondary markets with real liquidity.
Timeshares are bad for most people's money, but there are some cases where owning a vacation home is worth it. You can tell if you're one of the few buyers who will benefit by knowing these specific situations.
If you go on vacation to the same place for the same week every year and are almost sure that this will happen for at least 15 to 20 years, timeshares might be a good idea. This level of consistency means that you can't change your plans like you can with traditional bookings, but it does give you the best part of timeshare: guaranteed places to stay at known prices.
You can't want to see new places or try new things. You have to really like the resort, its amenities, its location, and the quality of the units. The comfort of routine and familiarity must be stronger than the boredom of going on the same vacation over and over again.
Since there are so many people in your vacation group, you need a place to stay with more than one bedroom. Timeshares are better than regular hotel rooms because they are bigger. The space-per-dollar ratio gets better when you have a lot of family over or travel with a lot of families.
You've looked at all the costs of owning a timeshare over its lifetime, including the purchase price, financing charges, rising maintenance fees, exchange fees, special assessments, and opportunity costs. You've also compared these costs to the expected costs of staying in traditional accommodations on vacation, taking into account quality. The timeshare must show that it will save money in the long run, even with low estimates.
You can relax about your exit strategy because of developer buyback programs, established resale markets for your property, or your own ability to keep paying maintenance fees forever without having to sell your property to make future plans.
You either got a loan with a low interest rate (less than 10% per year) or paid cash for the timeshare, so you don't have to pay any interest. You have made sure that the contract lets you leave or move in a way that doesn't make you responsible for obligations that last forever and pass on to your heirs.
Think about what successful timeshare owners look like based on information from the industry. ARDA says that most of them own two-bedroom units that are about 1,140 square feet in size. They travel with families of four or more, which makes the cost of staying in a unit about the same as that of a hotel. They go during the shoulder seasons, when exchange trading power is still high, to avoid peak times when there aren't as many units available and booking competitions are at their highest. Successful owners don't just use their vacation ownership for all their trips; they also use timeshares as part of a larger travel portfolio. They stay flexible by getting extra money for vacations and not seeing the timeshare as the only way to travel. This method stops owners from feeling stuck, which is what makes them unhappy and regret their purchase.
Geography is very important. Timeshares in places that are always busy, like Orlando, Las Vegas, Hawaii, or big beach markets, are worth more when you sell them and can be traded more easily than timeshares in less popular areas. Climate stability has an effect on long-term value. Storms are more likely to hit coastal properties, and desert resorts in the middle of the country have to deal with water shortages.
Even if you meet all of these requirements, you should know that there is a big chance that your life will change, your travel preferences will change, your health will make it hard to travel, your finances will get worse, making maintenance fees a burden, or the quality of the resort will go down over time as properties get older and management changes.
Fewer than 10% of people who buy timeshares actually meet all of these requirements. People buy things because of how they feel during high-pressure sales pitches, not because they have done enough research, made too many hopeful guesses about how they will use the product, or thought about the long-term effects.
I believe this field will move in this direction over the next five to seven years. Everyone, even the people who own timeshares now, will be surprised by the changes.
Blockchain technology will change secondary markets by making it easier to prove ownership, lowering transaction costs, and letting people send money directly to each other without having to pay for middlemen. Smart contracts can handle payments for upkeep, keep track of who can use something, and make it easy to transfer ownership right away when certain conditions are met. Dynamic pricing algorithms will replace fixed point values with rates that change based on demand, the time of year, and events in the area. This helps markets work better, but it could make it harder for owners to know how much things will cost.
Fractional ownership platforms mix the concept of timeshares with the idea of putting money into real estate. This lets people rent out their homes for vacations and make money at the same time. These mixed models are for rich people who want to have fun and make money at the same time. Because of the rules about short-term rentals, people in big cities are more interested in managed vacation ownership than regular Airbnb and VRBO supply contracts. People who rent out their homes for short periods of time have to follow more rules than resorts that run timeshare properties.
More and more people are joining vacation clubs that let you use property networks without having to own the property. Members of these clubs have to pay dues every year. Younger customers like these models because they don't want to be stuck with them for a long time and want to be able to change their minds.
The industry will have to change because coastal properties are becoming more vulnerable to storms, desert resorts are running out of water, and mountain and forest areas are at risk of wildfires. Markets that are affected by climate change will probably merge, and new areas with good long-term environmental prospects will probably grow.
The company will have to change its products as Baby Boomers stop traveling and Millennials and Gen Z start making more money. People of different ages have different ideas about what matters. They value experiences over material possessions, prefer flexibility to rigid schedules, and reject sales tactics effective with previous generations.
The industry needs to figure out how to handle long-term commitments. Expect regulators to put pressure on you, and maybe even laws that will require you to have clear exit plans after a certain amount of time. Smart business owners will make sure their exit policies are fair so that they stand out from the rest.
In ten years, the traditional fixed-week deeded timeshare model will only work in a few niche markets. The future is in flexible points-based systems that have fair exit rules, clear fee structures, and real secondary markets. If they don't change, their sales will drop, their owners will get older, and their stock will be less useful.
Let me tell you about vacation plans that let you do what you want, keep your money safe, and stay away from the problems that come with timeshares. These methods work for people who have looked at the numbers and not just listened to sales pitches.
You can use points you earn with premium travel credit cards to pay for hotel stays. They let you be flexible without making you own anything. When you use a Chase Sapphire Reserve, American Express Platinum, or Capital One Venture card to pay for travel, you get 2 to 5 points for every dollar you spend. The yearly fees are between $450 and $695, but members get benefits like access to Priority Pass lounges, travel credits, and insurance that make up for the cost.
You get the most out of your points when you use them during off-peak times. If you want to stay in a hotel room that costs $300, you might only need 15,000 points. This means that each point is worth 2 cents. With 500,000 points, you can stay in high-end hotels for $10,000 without having to pay the high fees that come with timeshares.
Think about how credit card rewards are different from owning a timeshare. If you use a premium travel card that earns 3X points and spend $2,000 a month, you'll get 72,000 points a year. At a conservative value of 2 cents per point, that adds up to 720,000 points, which is worth $14,400 in travel. The total rewards are worth more than $20,000 in travel, and the sign-up bonuses usually give you 50,000 to 100,000 points. Timeshare ownership costs $44,400 just for the purchase and initial fees, not including the rising maintenance fees.
If you stay at a hotel often, you can get elite status benefits like room upgrades, late check-out, free breakfast, and extra points. You can become an elite member by staying at certain hotels or using your credit card wisely. This means you can get 5-star experiences for 3-star prices. It's easy to reach elite status with big hotel chains like Marriott Bonvoy, Hilton Honors, and Hyatt World of Hyatt. This status comes with big benefits that can save you hundreds to thousands of dollars each year.
As time goes on, the benefits of being elite get better. A Marriott Platinum Elite member who gets suite upgrades half the time on 15 nights a year gets upgrades worth about $3,000. You get a free breakfast worth $25 a day, a late checkout worth $50 a stay, and extra points that you can use to get more free nights. These benefits don't cost anything extra besides booking smartly, and they are much better than timeshare value propositions.
You can rent whole homes, condos, and villas on vacation rental sites for a fair price without having to buy them. If you book 6 to 12 months in advance, you can be sure to get the property you want during busy times, but you can still change your travel plans at any time. VRBO and Airbnb are two examples of sites that have a lot of properties in many places around the world. The prices are often the same as or lower than timeshare maintenance fees when you think about how often you use them.
The market for vacation rentals has come a long way. Professional property management companies make sure that quality standards are met, that renters are protected by full insurance, and that everything is clear through user review systems. Renting lets you live in nice places without having to worry about owning them, taking care of them, or paying fees all the time.
With properly structured LLCs, more than one family can share the costs of a vacation home while still keeping its value and resale potential. This is not the case with traditional timeshares. Each owner has a deeded interest in real estate that goes up in value over time. Professional management handles costs, scheduling, and maintenance. When owners want to leave, they sell their real estate interests in working markets instead of trying to get rid of timeshare weeks that have lost value.
Companies that help with modern fractional ownership have changed the way they do business to deal with problems that come up with traditional timeshares. Technology platforms make it easy to deal with scheduling conflicts, professional maintenance makes sure that property standards are higher than those of timeshare resorts, and LLC structures keep equity so that properties can be sold at market prices that reflect actual real estate values.
Buying real estate and renting it out when you're not using it is a way to make money that can help you pay for the costs of owning the property. This plan works best in places where there are a lot of people who want to rent, property prices are fair, and short-term rental rules are good. You own a vacation home that is free and clear after 15 to 30 years and has gone up in value while you owned it.
HomeExchange and other sites like it let people trade homes for a stay, which is like getting free places to stay in popular places. If you pay an annual membership fee of about $200, you can use the network. House swapping is a great choice for travelers who are okay with staying in other people's homes and having guests stay in their own homes.
Tour companies sell all-inclusive resort packages that include everything from flights and hotels to meals and activities. It's usually cheaper to buy these packages than to book each item separately. You don't have to make long-term commitments; just pay for what you use. Major tour companies can get better rates than individual travelers because they can buy in bulk.
The timeshare business makes a lot of money. It has an economic impact of $35.7 billion, 80% occupancy rates, and growth all over the world. These big-picture signs show that businesses are doing well, which is good news for developers, operators, and management companies.
The financial analysis tells a different story for people who want to buy a vacation home in 2026. Most buyers won't be happy with this deal because the average price is $24,170, and maintenance costs, high-interest financing charges, and quick depreciation are all going up. The cost of 30 years of one-week vacations is between $140,000 and $150,000. When you compare it to other options that let you change your mind, don't require long-term commitments, and keep the value of your capital, this isn't a good deal.
There are only a few times when timeshares are worth it. For instance, if you always go on vacation at the same time, like routine and familiarity over variety and exploration, need a place to stay with more than one bedroom, and can show clear long-term savings through a thorough financial analysis. Less than 10% of people who want to buy meet these strict requirements.
The industry's move toward points-based flexibility, combined network operations, and technology integration fixes some old problems, but it doesn't fix the big ones like depreciation, exit difficulties, and lifetime costs that are higher than other options.
The future of vacation real estate is fractional ownership models that protect equity, subscription-based clubs that don't require long-term commitments, and creative financing options like travel rewards that give you flexibility without the burden of ownership. Older people are less likely to want traditional timeshares because they want more freedom and openness, which isn't how timeshares used to work.
If you're thinking about buying a timeshare in 2026, do a full 30-year cost analysis to see how much it would cost to own the whole thing compared to other ways to pay for a vacation. Ask financial experts who don't work in the timeshare business for their advice. Before you sign the contract, have a real estate lawyer look it over. Check the secondary markets to see how much your property and week are worth. Learn about your options for leaving and how much they will cost. You can keep your money safe and your options open without getting into debt that could last for decades.
AmeriSave's mortgage experts can help you get loans that will help you reach your long-term financial goals instead of putting you in debt that will destroy your wealth when you buy a big piece of real estate, like a vacation home that will go up in value and build equity.
According to the American Resort Development Association's 2025 State of the Industry Report, the average price of a timeshare deal in 2024 was $24,170. This is only the price of the first purchase. It doesn't include financing fees, yearly maintenance fees, exchange fees, or special assessments. When buyers take out a seven-year loan with 17% interest, they pay about $42,000 in total costs. The total cost of owning the property for a week of vacation each year is more than $140,000. This includes 30 years of maintenance fees that average $1,200 a year and go up 5% each year.
Data from the secondary market shows that less than 20% of timeshare owners can sell their interests for any price. Most people who do sell only get 10% to 20% of what they paid for the item. On resale markets, many timeshares that are for sale don't get any offers, even if they are only $1. There is a liquidity crisis because there is too much supply and not enough demand. Also, similar properties are available on secondary markets for a lot less than what developers charge. The FTC talks a lot about scams that sell timeshares and ask for money up front for sales that never happen.
With points-based systems, it's easier to visit more than one property, change the length of your vacation, and change what you want. But they make things harder when it comes to changing point values, expiration rules, and unfair exchanges. The main money problems are still there:high starting costs, rising maintenance fees, big drops in value, and trouble getting out of both fixed-week and points-based ownership. The advantage of being flexible doesn't make up for the problems with the structure of the finances. The points system works better now that the industry has merged, but the value proposition problems are still there.
The maintenance fees cover property taxes, insurance, management fees, and the costs of running the HOA. They also take care of the property, the common areas, and the amenities. Fees usually start at $800 to $1,500 a year, but they go up by 4% to 8% each year, which is always faster than inflation. Costs for running a resort, such as labor, utilities, insurance, and materials, go up faster than inflation in general. Older buildings need more upkeep, capital improvement projects cost a lot of money, and management companies don't have much reason to keep costs down when fees go straight to owners. These obligations never end, so they get more and more expensive over time.
Many timeshare contracts have "perpetuity" clauses that say that when the owner dies, their heirs automatically take over the responsibilities of ownership. This could cause money problems that last for generations, since kids or grandkids may have to pay maintenance fees even if they don't want the timeshare. Some places have made it illegal to hide information and limit the length of contracts, but many contracts still have these terms. You should talk about owning a timeshare when you make plans for your estate. This could mean adding trust provisions or working with timeshare exit companies before you die to make sure your heirs don't have to deal with vacation ownership obligations they don't want.
People can use traditional timeshares for certain weeks or points that can be used to pay for stays, but buyers don't own any real estate that is worth much. Fractional ownership through well-designed models means buying a deeded interest in real estate as tenants-in-common. Fractional owners have equity that can go up in value, can make money from improvements to the property, and can sell their shares in real estate markets that work. Companies like Pacaso help people own a piece of luxury vacation homes by offering professional management, scheduling systems, and real secondary markets. This model keeps the good things about a vacation home while getting rid of the bad things about timeshares, like how they lose value over time and how hard it is to get out of a timeshare.
You can legally get out of a timeshare by selling it on secondary markets and taking a big loss, giving it to friends or family who are willing to take on the responsibilities, working with timeshare exit companies that charge between $3,000 and $10,000 and don't guarantee results, negotiating with developers for deed-back programs (though few developers accept returns), or giving it to a charity that rarely accepts timeshares. If you stop paying your maintenance fees, you are breaking the law and hurting your credit. You could also be sued, but this could lead to foreclosure, which would end your obligations. The best way to avoid timeshare problems is to never buy one. If you already have a timeshare, talk to lawyers who know a lot about timeshare law to find out what you can do based on your contract and where you live.
Resorts made $3.2 billion in rental income in 2024, which shows that properties can be used by both owners and paying renters. Rental income helps pay for the costs of running the business, which may keep maintenance fees stable, but owners don't usually see a direct financial benefit. The resort's atmosphere and amenities are better because there are so many people staying there, which is partly because of rentals. However, renting out a property can make it harder for owners to book during busy times, and guests who rent may wonder why owners paid more for the same accommodations. Some owners try to rent out their weeks on their own to save money, but they usually can't match the resort's prices or marketing reach.