Despite generation gaps, the use of social websites and applications has increased across the board. With online interactions becoming the predominant form of communication, establishing an online presence is now vital to all types of business, including real estate. So, as a homeowner leaping into the world of FSBO, or working alongside an agent to create buzz, tapping into the vast arsenal of social media marketing could make all the difference.
Check out these 5 tips and stay ahead of the ball:
1. Blog, blog and blog again!
Setting up a blog is the first step you should take in establishing your online visibility. This can be used as a tool to create your narrative and help establish an emotional connection between you and possible buyers. Also, once your blog is set up, you can use the link in all of your social media posts on other websites.
2. Get Social
Facebook, Twitter and Instagram are great for socializing and updating your friends and family on different aspects of your life. Whether sharing a photo or a personal thought, you can instantly connect to a large pool of people on topics that are meaningful to you. So why not share about your home! Yes, your family and friends may not be in the market for a new home, but at least a few know people who are. Ask for likes, shares, and retweets, just be mindful of the frequency of your posts – spamming your friends is not the way to go.
3. Don’t Forget about Pinterest
Ah, Pinterest, the red headed step child of networking sites. You may be thinking, “how could a Pinterest board help me sell my home?” Well, not only is Pinterest used to find ideas and inspirations, but buying products and receiving information has also become a focus for the social media site. Pinning images of your house with direct link attachments to your listings or blog will help drive traffic to those platforms and ultimately give your home more exposure to interested buyers.
“What in the world is a hashtag?” you may ask. Simple, it’s your ticket to the outside world. Hashtags allow you to have visibility to entire demographics of individuals who may be searching for products you’re selling; In this case, the product being sold is a house. Also, getting creative and using a hashtag that is memorable and specific to your home can work as a reference point for anyone wanting to find your post. Most, if not all social media sites have incorporated hashtags as a feature on their platform.
5. Know Your Audience
It’s important to remember that every social media platform has its own unique niche, and in order to get the most out of your media marketing, you need to cater to your audience. For example, posting high quality images on Instagram, and short meaningful text on Twitter will help facilitate better interaction on your posts.
At the end of the day, selling a house takes diligence, patience and hard work; maintaining relationships with potential buyers and keeping open lines of communication is key. However, if all else fails, ask for advice. There are plenty of professionals who are capable and willing to help you in your home-selling endeavors!